Hello, nice to meet you!

Overview.

 

I have 6+ years of end-to-end product design experience delivering products & services for start-ups, brands and large enterprises across several industries.

I have a passion for UX Research, Information Architecture and Interaction Design. My colleagues would say I am engaged, detailed-orientated, and customer-centric.

History.

 

My background in customer service, retail, market research and music has uniquely developed my customer-led approach to problem-solving.

  • Completed an Industrial Design Bachelor’s Degree at RMIT in 2010 majoring in 3D printed jewellery influenced by sound waves.

  • Gained interest in market research at Roy Morgan Research in 2013

  • Studied UX Design at Academy Xi in 2018

  • First Product Design role that same year at GameDay

  • Worked as a UX Designer at Merkle and Isobar (Dentsu) in 2019

  • Worked as a Product Designer at EdTech startup Vivi in 2023.

Software skills.

 

Research.

Dovetail, Miro, UserTesting, ProductBoard, Airtable, Askable, Lookback, Maze, Optimal Workshop, Usability Hub.

Design.

Figma (preferred), Sketch, Axure, Adobe Creative Cloud, Invision, Protopie, Webflow, Rhino 3D, Solidworks.

Principles.

 

No Bullshit.

I believe in radical candor, giving feedback privately and praising publicly.

Stay Curious.

Keeping a growth mindset helps us become better designers and overall better humans.

Be Humble.

You’re never the smartest person in the room and there’s always something to learn from everyone.

Respect Everyone.

This is a no brainer thanks to Mumma Doan.

 
 

Career goals.

In order to get to a Senior level, I have identified 4 out of 10 skill areas I would like to grow and focus on. By using Isobar’s Design Competency Framework and setting good development goals, it will help me and my team understand:

  • Where I’m at

  • Key examples

  • Where I stretch to the next level

  • Where I want to/can improve

 
 

10 skill areas in the UX Design role.

    • Design Vision

    • Strategy & Planning

    • Exploration & Ideation (divergent)

    • Bring it to life (convergent)

    • Design Foundations

    • Research & Insights

    • Tools, Platforms & Technology

    • Collaboration

    • Influence

    • Facilitation & Presentation

 
 

A Competency Map of my current and future skills. *Skills I want to focus on.

Interests.

 

Books that have shaped my thinking.

Articulating Design Decisions, Designing Connected Content, The Design of Everyday Things, Ego is the Enemy.

Top played Spotify genres

Pop Punk, R’n’B, and Neo-soul.

Favourite burgers in Melbourne

Juanita Peaches, Butchers Diner, Easy’s and Bar Margaux.

My perfect weekend

Family and friends, writing music, cooking, intimate bars, kickboxing, and mentoring students (so hit me up!).